Instead of saying there are 93 ways to watch the movie, it would have been more honest of them to say, "There are up to 9 ways for the movie to end!" It's still excites us about being able to control the destinies of the characters, yet doesn't disappoint us when we actually go back to make different choices to see what else could have happened.
There were ultimately 4 different endings, but then depending on a choice you make early on there is an additional ending that may or may not play after one of the original 4 (bringing the ways it can end to 8) and then an ending about 2/3 of the way in that ends the movie early canceling out all of the other possible endings. That makes 9.
I would be OK with them advertising 9 endings when there are really only 5 different ways to end, 9 if you count four of them twice. I am NOT OK with them advertising 93 different ways to watch. Yes, technically speaking, depending on what combination you make your choices in, there will be 93 versions each with slight differences, all with one of 9 endings, but that's not that cool. No body is going to watch it 93 times to see all the versions once they figure out that they are basically watching the same movie 93 times.
Oh well, I really enjoyed the movie anyway. It wasn't a bad movie like I expected it to be. In fact, I'd watch it again and recommend it to friends into horror flicks. There isn't much depth or worth to watching it if you aren't a horror flick fan though. The special effect were great when they were in-camera, but any CGI stuff did suck pretty badly. I guess they blew their budget on the "choose your own adventure" stuff.